Korean Makeup Trends
Korean makeup style is becoming a global fad. The makeup styles of Korean actresses and young pop groups are influencing fashions in China, Japan and Southeast Asia, and American and European women too have been learning these techniques on YouTube, where hundreds of videos promise to reveal Korean beauty secrets.
These videos started to become popular about three years ago. In the early stages, it was mostly Malaysian, Filipino, Thai and Taiwanese women who posted videos on how to make up like Kim Yu-na, Song Hye-kyo and Kara, but the trend in now truly global. Foreigners seem especially interested in Korean women's natural looking skin and one-point technique, which highlights just one part of the face. The Korean style of light makeup that leaves the skin looking natural has found broad appeal.